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Fundamentos y técnicas de investigación comercialPaginas: 440 Tapa: rustica Dimensiones: 17 x 2. 6 x 24 cm ISBN: 9788417024406 Editorial: ESIC Autor: Ildefonso Grande Esteban y Elena Abascal Fernndez Fundamentos y tcnicas de investigacin comercial 13 edicin es un manual dirigido a todas aquellas personas, estudiantes, profesionales de la docencia o de la gestin de la empresa, deseosas de iniciarse o profundizar en el rea de la investigacin comercial desde la perspectiva de una ciencia auxiliar del

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